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Apt was created by Eunah, Katie, Leandra, and Saloni, who met at MIT’s Integrated Design and Management Program.
Our process began with user interviews, field visits, and building an empathy map to uncover pain points throughout taking a pregnancy test, from purchase to disposal.
With this data we brainstormed hundreds of ideas, from ballooning material to paper that folds in response to chemicals.
We organized co-design sessions to help shape the form and output of the test.
We’re now actively working to bring Apt to the market and make at-home pregnancy tests accessible and private for everyone.
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